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Price Promotion and Brand Loyalty: Empirical Evidence for the German Ready-to-Eat Cereal Market

  • Weiss, C. (Contributor)
  • Janine Empen (Contributor)
  • Jens-Peter Loy (Contributor)

Activity: Talk or presentation › Science to science

Period16 May 2011 → 17 May 2011
Event titleInra-Idei Seminar on ‘Competition and Strategies in the imply TT > AT. Retailing Industry’
Event typeUnknown
Degree of RecognitionInternational