Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market

  • Weiss, C. (Contributor)
  • Jens-Peter Loy (Contributor)
  • Janine Empen (Contributor)

Activity: Talk or presentation › Science to science

Period30 Aug 2011 → 2 Sept 2011
Event title18th Congress of the European Association of Agricultural Economists (EAAE)
Event typeUnknown
Degree of RecognitionInternational