Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells

  • Wolfgang Weitzl (Contributor)
  • Sabine Einwiller (Contributor)

Activity: Talk or presentation › Science to science

Period4 May 2017 → 5 May 2017
Event titleInternational Conference on Corporate and Marketing Communications (CMC2017)
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research