Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells

  • Wolfgang Weitzl (Contributor)
  • Sabine Einwiller (Contributor)

Activity: Talk or presentationScience to science

Period4 May 20175 May 2017
Event titleInternational Conference on Corporate and Marketing Communications (CMC2017)
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research