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Reducing Consumer Alienation: The Effect of Making Product Producers Personal
Christoph Fuchs (Contributor)
Schreier, M.
(Contributor)
Kaiser, U.
(Contributor)
Stijn van Osselaer (Contributor)
Competence Center for Experimental Research
Institute for Marketing Management
Activity
:
Talk or presentation
›
Science to science
Period
27 Oct 2016
→
30 Oct 2016
Event title
ACR 2016, Association for Consumer Research Conference
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
502014 Innovation research