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Revealing the characteristics of lead users and opinion leaders: An empirical study about social networks of children

  • Jan Kratzer (Contributor)
  • Lettl, C. (Contributor)
  • Laurien Kunst (Contributor)

Activity: Talk or presentation › Science to science

Period29 Sept 2007 → 30 Sept 2007
Event titleProceedings of the Product Development and Management Association (PDMA) Conference 2007
Event typeUnknown
Degree of RecognitionInternational