Sales effects of cause-related marketing campaigns and their moderators

  • Schamp, C. (Contributor)
  • Alexander Permann (Contributor)
  • Peter Leeflang (Contributor)
  • Mark Heitmann (Contributor)

Activity: Talk or presentationScience to science

Period24 May 201627 May 2016
Event titleMarketing in the Age of Data : EMAC 2016
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing