Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces

  • Palcu, J. (Contributor)
  • Simona Haasova (Contributor)
  • Oliver Büttner (Contributor)
  • Arnd Florack (Contributor)

Activity: Talk or presentation › Science to science

Description

Applying an online survey as well as an eye-tracking experiment in the field the current research demonstrates that consumers are less likely to rely on sales promotions when the number of other customers present decreases consumers’ perceptions of personal control.
Period17 Oct 2019 → 20 Oct 2019
Event titleAssociation for Consumer Research
Event typeUnknown
Degree of RecognitionInternational

Documents & Links