Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations

  • Wolfgang Weitzl (Contributor)
  • Clemens Hutzinger (Contributor)

Activity: Talk or presentation › Science to science

Period29 May 2018 → 1 Jun 2018
Event titleEMAC 2018 Annual Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research