Situationalization: the new road to adaptive digital-out-of-home advertising

Peter Lasinger (Contributor)
Christine Bauer (Contributor)

Institute for Information Systems and Society

Activity: Talk or presentation › Science to science

Period	13 Mar 2013 → 16 Mar 2013
Event title	IADIS e-Society 2013 (ES 2013)
Event type	Unkonwn
Degree of Recognition	International

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
102015 Information systems
102013 Human-computer interaction
502050 Business informatics