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Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions
Jens Seiffert-Brockmann (Contributor)
Wolfgang Weitzl (Contributor)
Lena Felzmann (Contributor)
Institute for Retailing & Data Science
Department of Marketing
Activity
:
Talk or presentation
›
Science to science
Period
29 Sept 2016
→
1 Oct 2016
Event title
EUPRERA 18th Annual Congress
Event type
Unknown
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
211903 Science of management
502019 Marketing
502020 Market research