Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions

  • Jens Seiffert-Brockmann (Contributor)
  • Wolfgang Weitzl (Contributor)
  • Lena Felzmann (Contributor)

Activity: Talk or presentationScience to science

Period29 Sept 20161 Oct 2016
Event titleEUPRERA 18th Annual Congress
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research