The drivers of consumer value in the ECR Category Management model - Critical discussion and empirical evaluation

  • Holweg, C. (Contributor)
  • Peter Schnedlitz (Contributor)
  • Christoph Teller (Contributor)

Activity: Talk or presentationScience to science

Period14 Jul 200817 Jul 2008
Event title15th EIRASS International Conference on Recent Advances in Retailing & Services Science
Event typeUnkonwn
Degree of RecognitionInternational