The drivers of consumer value in the ECR Category Management model

Holweg, C. (Contributor)
Peter Schnedlitz (Contributor)
Christoph Teller (Contributor)

Institute for Retailing & Data Science

Activity: Talk or presentation › Science to science

Period	27 May 2009 → 29 May 2009
Event title	EMAC Conference 2009
Event type	Unknown
Degree of Recognition	International

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
502