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The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition: A Field Experiment at the Red Cross
Güntürkün, B. P.
(Speaker)
Wlömert, N.
(Contributor)
Schreier, M.
(Contributor)
Lars Eberhart (Contributor)
Department of Marketing
Competence Center for Experimental Research
Institute for Retailing & Data Science
Institute for Marketing Management
Activity
:
Talk or presentation
›
Science to science
Period
8 Sept 2023
Event title
5th European Conference on Donor Health and Management
Event type
Conference
Location
Vienna, Austria
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Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
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Conference Program
Related content
Projects
WU Projects: Using impact communication and social media to increase donor retention and new donor acquisition in charity marketing
Project
:
Research funding