The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident

Description

We examine the effectiveness of employing firm-controlled supporters to pacify online firestorms via a case-based agent-based model of the Playmobile customize.it firestorm. We enrich traditional opinion dynamics models by integrating empirically observed aspects and use real-world data to calibrate and validate the model. Our simulations show that even a single firm-controlled supporter may significantly help pacify the conflict. Moreover, such a firm-controlled infiltrator does not even have to be an “opinion leader” within the community in order to calm a conflict within a community.

Period	9 Sep 2015 → 11 Sep 2015
Event title	AESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems
Event type	Unkonwn
Degree of Recognition	International