The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident

Activity: Talk or presentationScience to science


We examine the effectiveness of employing firm-controlled supporters to pacify online firestorms via a case-based agent-based model of the Playmobile firestorm. We enrich traditional opinion dynamics models by integrating empirically observed aspects and use real-world data to calibrate and validate the model. Our simulations show that even a single firm-controlled supporter may significantly help pacify the conflict. Moreover, such a firm-controlled infiltrator does not even have to be an “opinion leader” within the community in order to calm a conflict within a community.
Period9 Sep 201511 Sep 2015
Event titleAESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems
Event typeUnkonwn
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502028 Production management
  • 101015 Operations research
  • 502
  • 502044 Business management
  • 502012 Industrial management
  • 102
  • 102001 Artificial intelligence