The Forgettable First Date: Long-term Effects of TV Advertising on Online Shopping Behavior

Activity: Talk or presentation › Science to science

Description

Presentation at the Doctoral Colloquium
Period21 May 2023
Event titleEuropean Marketing Academy (EMAC) 2023
Event typeConference
LocationOdense, DenmarkShow on map

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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