The Impact of Display Ad Viewability on Advertising Effectiveness

  • Christina Uhl (Contributor)
  • Klaus Miller (Contributor)
  • Abou Nabout, N. (Contributor)

Activity: Talk or presentation › Science to science

Period7 Jun 2017 → 10 Jun 2017
Event title39th INFORMS Marketing Science Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing