The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intention

  • Birgit Löhndorf (Contributor)
  • Marc Herz (Contributor)
  • Adamantios Diamantopoulos (Contributor)

Activity: Talk or presentation › Science to science

Period16 Sept 2010 → 28 Sept 2010
Event title4th German-French-Austrian Conference on Quantitative Marketing
Event typeUnknown
Degree of RecognitionNational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing