The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups

  • Loredana Viola (Contributor)
  • Alexander Zauner (Contributor)
  • Koller, M. (Contributor)
  • Floh, A. (Contributor)

Activity: Talk or presentationScience to science

Period6 Aug 20108 Aug 2010
Event titleAcademy of Marketing Conference 2010
Event typeUnkonwn
Degree of RecognitionInternational