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The Lure of a Product's Origin: How Upcycling Attracts Consumers
Kamleitner, B.
(Contributor)
Carina Thürridl (Contributor)
Brett A. S. Martin (Contributor)
Institute for Marketing and Consumer Research
Competence Center for Experimental Research
Competence Center for Sustainability Transformation and Responsibility
Activity
:
Talk or presentation
›
Science to science
Period
26 Oct 2017
→
29 Oct 2017
Event title
ACR 2017 North American Conference
Event type
Unkonwn
Degree of Recognition
International
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
501002 Applied psychology
502020 Market research
501021 Social psychology