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The Merits of Happy Consumption: Positive Affect and Psychological Ownership
Carina Thürridl (Contributor)
Kamleitner, B.
(Contributor)
Ruta Ruzeviciute (Contributor)
Sophie Süssenbach (Contributor)
Stephan Dickert (Contributor)
Institute for Marketing and Consumer Research
Activity
:
Talk or presentation
›
Science to science
Period
29 Mar 2017
→
31 Mar 2017
Event title
French Austrian German Workshop on Consumer Behavior
Event type
Unknown
Degree of Recognition
National
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing