The Power of Brand Selfies in Consumer-Generated Brand Images

  • Jochen Hartmann (Contributor)
  • Mark Heitmann (Contributor)
  • Schamp, C. (Contributor)
  • Oded Netzer (Contributor)

Activity: Talk or presentationScience to science

Period1 Oct 20204 Oct 2020
Event titleFirst Virtual 2020 ACR Conference
Event typeUnkonwn
Degree of RecognitionInternational