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The Reduced Customer Revenue of TV-Induced Online Shoppers

  • Martin Stange (Contributor)
  • Abou Nabout, N. (Contributor)
  • Christina Uhl (Contributor)
  • Burkhard Funk (Contributor)

Activity: Talk or presentation › Science to science

Period24 May 2016 → 27 May 2016
Event title45th Conference of the European Marketing Academy (EMAC)
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing