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The role of marketing and social media for blood donors
Güntürkün, B. P.
(Speaker)
Wlömert, N.
(Contributor)
Schreier, M.
(Contributor)
Marketing
Competence Center for Experimental Research
Institute for Retailing & Data Science
Research Institute for Computational Methods
Institute for Marketing Management
Activity
:
Talk or presentation
›
Science to professionals/public
Period
15 Dec 2023
Event title
Blood Donation365: Training the recruiters Workshop
Event type
Workshop
Location
Athens, Greece
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Degree of Recognition
National
Austrian Classification of Fields of Science and Technology (ÖFOS)
502019 Marketing
Related content
Projects
WU Projects: Using impact communication and social media to increase donor retention and new donor acquisition in charity marketing
Project
:
Research funding