The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment

  • Hidehiko Nishikawa (Contributor)
  • Schreier, M. (Contributor)
  • Christoph Fuchs (Contributor)
  • Susumu Ogawa (Contributor)

Activity: Talk or presentation › Science to science

Period24 May 2016 → 27 May 2016
Event titleEMAC European Marketing Academy Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502014 Innovation research