Umbrella branding effects: Empirical evidence from product tests

  • Rroshi, D. (Contributor)
  • Michael Weichselbaumer (Contributor)

Activity: Talk or presentation › Science to science

Period27 Aug 2021 → 28 Aug 2021
Event titleThe 48th Annual Conference of the European Association for Research in Industrial Economics (EARIE)
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502013 Industrial economics
  • 502025 Econometrics

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