Umbrella branding effects: Empirical evidence from product tests

  • Rroshi, D. (Speaker)
  • Michael Weichselbaumer (Contributor)

Activity: Talk or presentation › Science to science

Period22 Aug 2022
Event titlethe 37th meeting of the European Economic Association: the 37th meeting of the European Economic Association and the 74th European meeting of the Econometric Society
Event typeConference
LocationMailand, ItalyShow on map
Degree of RecognitionInternational