Umbrella branding effects: Empirical evidence from product tests

  • Rroshi, D. (Speaker)
  • Michael Weichselbaumer (Contributor)

Activity: Talk or presentation › Science to science

Period19 Sept 2022
Event titleAnnual Meeting of the Austrian Economic Association : Challenges in the Post-Pandemic Economy
Event typeConference
LocationVienna, AustriaShow on map
Degree of RecognitionNational