Unraveling the Influence: Exploring the Role of User Generated Content in Customer Decision Making and Understanding its Relevance for Different Customer Segments
- Schröder, N. (Speaker)
- Carsten D. Schultz (Contributor)
- Friederike Paetz (Contributor)
- Grzadziel, A. (Speaker)
- Melanie Clegg (Contributor)
Activity: Talk or presentation › Science to science