Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service

  • Kathrin Gruber (Contributor)
  • Nita Umashankar (Contributor)
  • Fader Peter (Contributor)
  • Reutterer, T. (Contributor)

Activity: Talk or presentation › Science to science

Period20 Jun 2019 → 22 Jun 2019
Event titleISMS Marketing Science Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502
  • 502020 Market research
  • 502052 Business administration