Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation

Christian Weismayer (Contributor)
Ilona Pezenka (Contributor)

Institute for Marketing and Customer Analytics

Activity: Talk or presentation › Science to science

Period	8 Feb 2010 → 11 Feb 2010
Event title	CAUTHE 2010
Event type	Unknown
Degree of Recognition	International

Documents & Links

http://www.cauthe.com.au

Related content

Projects
Interlinking E-Tourism and Marketing Science
Project: Research funding