Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

Reutterer, T. (Speaker)

Institute for Marketing and Customer Analytics

Activity: Talk or presentation › Science to science

Period	1997
Event title	Talk (further information missing)
Event type	Unkonwn

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Adaptive Modelling - Market segmentation and product positioning
Project: Other
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Project: Research funding