What determines consumers¿ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages

  • Janet Kleber (Contributor)
  • Arnd Florack (Contributor)
  • Ellen Peters (Contributor)

Activity: Talk or presentation › Science to science

Period23 Mar 2017 → 25 Mar 2017
Event titleInternational Convention of Psychological Science
Event typeUnknown
Degree of RecognitionNational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 501002 Applied psychology
  • 501021 Social psychology