When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding

Activity: Talk or presentation › Science to science

Period19 May 2017 → 21 May 2017
Event titleThought Leaders in Consumer-Based Strategy Conference 2017
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502014 Innovation research