When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

  • Wolfgang Weitzl (Contributor)
  • Elisabeth Wolfsteiner (Contributor)
  • Sabine Einwiller (Contributor)
  • Udo Wagner (Contributor)

Activity: Talk or presentation › Science to science

Period27 Oct 2016 → 30 Oct 2016
Event title2016 Association for Consumer Research Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research