When "Valentino" Gets Personal: Is Customization the New Luxury?

  • Silke Hieke (Contributor)
  • Page Moreau (Contributor)
  • Schreier, M. (Contributor)

Activity: Talk or presentation › Science to science

Period26 Oct 2017 → 29 Oct 2017
Event titleACR 2017, Association for Consumer Research Conference
Event typeUnknown
Degree of RecognitionInternational

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502014 Innovation research