Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?

  • Reutterer, T. (Contributor)
  • Yasemin Boztug (Contributor)
  • Els Breugelmans (Contributor)

Activity: Talk or presentationScience to science

Period27 May 200830 May 2008
Event title37th EMAC Conference
Event typeUnknown
Degree of RecognitionInternational