Why Do Firms with Dynamic Capabilities Buy Consultancy? The Case of Market Diversification

Activity: Talk or presentationScience to science


Firms face difficulties in their market diversification efforts, as they are limited in deploying their dynamic capabilities in and lack specific information about new markets. In response to these difficulties, firms may engage consultants for assistance. Drawing on the dynamic capabilities and information cost views, this study shows when and how consultants complement or substitute other information sources in market diversification efforts subject to the firm’s dynamic capabilities. Moderator-mediator analyses support hypotheses on a sample of 1,184 international market entries.
Period2 Jun 20174 Jun 2017
Event titleStrategic Management Society (SMS) Special Conference
Event typeUnknown
Degree of RecognitionInternational