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Why the content of imagery matters: Evidence on the role of mental ownership
Kamleitner, B.
(Contributor)
E Kirchler (Contributor)
Institute for Marketing and Consumer Research
Activity
:
Talk or presentation
›
Science to science
Period
22 May 2007
→
25 May 2007
Event title
EMAC 36th Conference
Event type
Unknown
Degree of Recognition
International