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Word-of-mouth Advertising: An Agent-based Modelling Approach

  • Thomas Brudermann (Contributor)
  • Thomas Fenzl (Contributor)

Activity: Talk or presentation › Science to science

Period25 Jun 2009 → 27 Jun 2009
Event titleProceedings of the 8th International Conference on Research in Advertising
Event typeUnknown
Degree of RecognitionNational