Workshop on GENERATIVE AI IN MARKETING AND MANAGEMENT: Blindspots Hiding in Broad Strokes: Limitations of Using LLMs for Marketing Research

Stromberg, M. (Contributor)
Wendy W. Moe (Contributor)
Reutterer, T. (Speaker)
David, A. Schweidel (Contributor)

Institute for Marketing and Customer Analytics

Activity: Talk or presentation › Science to science

Description

The “Generative AI in Marketing & Management 2024” workshop at TUM Campus Heilbronn, organized by Prof. Jochen Hartmann and Prof. Martin Meißner, brought together 30 leading experts and young scientists to explore AI's role in marketing and business.

Period	30 Sept 2024 → 1 Oct 2024
Event title	Workshop on Generative AI in Marketing and Management 2024
Event type	Workshop
Location	Heilbronn, Germany, Baden-WürttembergShow on map