Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding

Carina Thürridl (Contributor)
Kamleitner, B. (Contributor)

Institute for Marketing and Consumer Research
Competence Center for Sustainability Transformation and Responsibility

Activity: Talk or presentation › Science to science

Description

We investigate the psychological effects of recognition in crowdfunding. Across three studies we show that in particular public recognition increases psychological ownership, which subsequently elicits approach behavior. Moreover, we uncover conditions under which recognition is most effective as a strategy in crowdfunding.

Period	1 Oct 2015 → 4 Oct 2015
Event title	Association of Consumer Research
Event type	Unknown
Degree of Recognition	International

Documents & Links

http://www.acrweb.org