Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
Publications
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Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.Publication: Scientific journal › Journal article
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From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Response
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., Jun 2024.Publication: Contribution to conference › Conference paper
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., May 2024.Publication: Contribution to conference › Conference paper
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (Researcher), Fellner-Röhling, G. (Researcher), Kirrane, S. (Researcher), Reutterer, T. (Researcher) & Schamp, C. (Researcher)
1/10/24 → 30/09/29
Project: Research funding
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Assistent/innen-Kleinprojekt 2024: "Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations "
Held, L. (PI - Project head)
Project: Internal projects
Activities
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Senate of WU (Organisational unit)
Held, L. (Member of the board)
Jan 2025 → …Activity: Membership/function › University self-administration, Cooperation manager
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Consumer Behavior Special Interest Group of the American Marketing Association 2024
Schamp, C. (Chair), Clegg, M. (Chair) & Held, L. (Organiser)
1 Jul 2024 → 3 Jul 2024Activity: Event participation/organisation › Organisation of conference/workshop/congress
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From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Responses
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Peers, Y. (Contributor) & Verlegh, P. (Contributor)
14 Jun 2024 → 15 Jun 2024Activity: Talk or presentation › Science to science