Research output per year
Research output per year
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
Univ.Prof. Dr. Christina Schamp
- Institute for Digital Marketing and Behavioral Insights - Head
- Competence Center for Experimental Research
Person: true employment relationship
-
Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok
Bravin, M., Clegg, M., Hofstetter, R., Berger, J. & Pouly, M., 2022, Proceedings of the European Marketing Academy Conference (EMAC).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
-
Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation
Clegg, M., Hofstetter, R., Blohm, I. & Bravin, M., 2022, In: Marketing Review St. Gallen. 2022, 6, p. 40-48Publication: Scientific journal › Journal article › peer-review
-
More than a Feeling: Accuracy and Application of Sentiment Analysis
Hartmann, J., Heitmann, M., Siebert, C. & Schamp, C., 2022, In: International Journal of Research in Marketing.Publication: Scientific journal › Journal article › peer-review