Institute for Digital Marketing and Behavioral Science

Perceived Value vs. Actual Value: The Power of Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., 30 May 2025.
Publication: Contribution to conference › Conference paper
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.
Publication: Scientific journal › Journal article

File
Cause-related marketing as sales promotion
Schamp, C., Heitmann, M., Peers, Y. & Leeflang, P., 2024, In: Journal of Marketing Research (JMR). 61, 5, p. 955-974
Publication: Scientific journal › Journal article › peer-review

Open Access

Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (Researcher), Fellner-Röhling, G. (Researcher), Kirrane, S. (Researcher), Reutterer, T. (Researcher), Schamp, C. (Researcher), Schwabenbauer, A. (Researcher), Maly, J. (Researcher) & Schuller, J. (Researcher)
1/10/24 → 30/09/29
Project: Research funding
Assistent/innen-Kleinprojekt 2024: "Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations "
Held, L. (PI - Project head)
Project: Internal projects

Global Peter Drucker Forum 2025
Held, L. (Participant)
6 Nov 2025 → 7 Nov 2025
Activity: Event participation/organisation › Participation in conference/workshop/congress
Perceived Value vs. Actual Value: The Power of Nonmonetary Framing in Consumer Donations
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)
28 May 2025 → 30 May 2025
Activity: Talk or presentation › Science to science
How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
Schamp, C. (Speaker), Schröder, N. (Contributor), Reutterer, T. (Contributor) & Schamp, C. (Contributor)
28 May 2025 → 30 May 2025
Activity: Talk or presentation › Science to science

Collaborations and top research areas from the last five years