Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Perceived Value vs. Actual Value: The Power of Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., 30 May 2025.Publication: Contribution to conference › Conference paper
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Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.Publication: Scientific journal › Journal article
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Cause-related marketing as sales promotion
Schamp, C., Heitmann, M., Peers, Y. & Leeflang, P., 2024, In: Journal of Marketing Research (JMR). 61, 5, p. 955-974Publication: Scientific journal › Journal article › peer-review
Open Access
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (researchers ), Fellner-Röhling, G. (researchers ), Kirrane, S. (researchers ), Reutterer, T. (researchers ), Schamp, C. (researchers ), Schwabenbauer, A. (researchers ), Maly, J. (researchers ) & Schuller, J. (researchers )
1/10/24 → 30/09/29
Project: Research funding
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Assistent/innen-Kleinprojekt 2024: "Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations "
Held, L. (PI - Project head)
Project: Internal projects
Activities
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48th ISMS Marketing Science Conference
Reutterer, T. (Participant), Schröder, N. (Participant) & Schamp, C. (Participant)
11 Jun 2026 → 13 Jun 2026Activity: Event participation/organisation › Participation in conference/workshop/congress
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Global Peter Drucker Forum 2025
Held, L. (Participant)
6 Nov 2025 → 7 Nov 2025Activity: Event participation/organisation › Participation in conference/workshop/congress
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Perceived Value vs. Actual Value: The Power of Nonmonetary Framing in Consumer Donations
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)
28 May 2025 → 30 May 2025Activity: Talk or presentation › Science to science