Competence Center for Experimental Research

Better Innovation for a Better World
Dahl, D. W., Noble, C. H., Schreier, M. & Toubia, O., 2025, (E-pub ahead of print) In: Journal of Marketing.
Publication: Scientific journal › Journal article › peer-review
Fixing the bug in insect consumption
Palcu, J., Schreier, M., Janiszewski, C., Kleber, J. & Salerno, A., 2025, In: Food Quality and Preference. 128, July, 105472.
Publication: Scientific journal › Journal article › peer-review

Open Access
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.
Publication: Scientific journal › Journal article

File

PM4IWSI: Paradox mindset for individual well-being & societal impact
Fiedler, S. (PI - Project head)
1/04/25 → 31/03/28
Project: Research funding
Why do coherent belief systems tolerate incoherence? Belief update failures in society
Fiedler, S. (PI - Project head)
1/03/25 → 28/02/29
Project: Research funding
Big Structural Change
Sausgruber, R. (PI - Project head) & Kartal, M. (PI - Project head)
1/01/25 → 31/12/28
Project: Research funding

To Encourage Sustainable Behavior Make It Fun
Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025
Activity: Talk or presentation › Science to science
Participating in the Resale Economy Reduces Subsequent Interest in New Products
Brand, M. L. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025
Activity: Talk or presentation › Science to science
Uniquely Designed Products: When Unique Aesthetic Product Designs Destroy – and Create – Customer Value
Fuchs, M. (Speaker) & Schreier, M. (Speaker)
31 May 2024
Activity: Talk or presentation › Science to science

Collaborations and top research areas from the last five years