Institute for Interactive Marketing and Social Media

Websitehttps://www.wu.ac.at/en/imsm

Postal addressShow on map
Welthandelsplatz 1, Gebäude D2, Eingang A
1020 Wien
Austria

Univ.Prof. Dr. Nadia Abou Nabout
- nadia.abounaboutwu.acat
- Institute for Interactive Marketing and Social Media - Head
Person: true employment relationship
20122022
Fatma Isin Acun
- isin.acunwu.acat
- Institute for Interactive Marketing and Social Media
Person
Sila Ada, M.S.
- sila.adawu.acat
- Institute for Interactive Marketing and Social Media
Person
20202022

23 Journal article
6 Popular science article
3 Chapter in edited volume
2 Doctoral thesis
More
- 1 Contribution to conference proceedings
- 1 Master's thesis

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
Ada, S., Abou Nabout, N. & McDonnell Feit, E., 2022, In: Journal of Marketing Research. 59, 5, p. 1040-1058
Publication: Scientific journal › Journal article › peer-review

Open Access
The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
Shehu, E., Abou Nabout, N. & Clement, M., 2021, In: International Journal of Research in Marketing. 38, 3, p. 663 - 677
Publication: Scientific journal › Journal article › peer-review
A Comparative Sectoral Analysis of Industry 4.0 Readiness Levels of Turkish SMEs
Emir, O., Gergin, Z., Üney-Yüksektepe, F., Dündar, U., Gencyilmaz, M. G. & Cavdarli, A. I., 2020, In: Lecture Notes in Mechanical Engineering. p. 251 - 263
Publication: Scientific journal › Journal article › peer-review

1 Finished

Data in Real-Time Online Advertising
Abou Nabout, N. & Hoppe, B.
1/01/15 → 31/12/16
Project: Research funding