Institute for Interactive Marketing and Social Media

Websitehttps://www.wu.ac.at/en/imsm

Postal addressShow on map
Welthandelsplatz 1, Gebäude D2, Eingang A
1020 Wien
Austria

Univ.Prof. Dr. Nadia Abou Nabout
- nadia.abounaboutwu.acat
- Institute for Interactive Marketing and Social Media - Head
Person: true employment relationship
20122025
Işın Acun, MSc.
- isin.acunwu.acat
- Institute for Interactive Marketing and Social Media
Person
20232024
Ibrahim Alsherbajee Almzaik
- ibrahim.alsherbajee.almzaikwu.acat
- Institute for Interactive Marketing and Social Media
- Institute for Marketing and Customer Analytics
Person

25 Journal article
6 Popular science article
4 Chapter in edited volume
2 Contribution to conference proceedings
More

Natural Affect DEtection (Nade): Using Emojis to Infer Emotions from Text
Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 2025, (Accepted/In press) In: Journal of Marketing.
Publication: Scientific journal › Journal article › peer-review
Effects of the Introduction of a Digital Advertising Tax on Advertisers in Austria
Acun, I. & Abou Nabout, N., 2024.
Publication: Contribution to conference › Conference paper
Overwhelming targeting options: Selecting audience segments for online advertising
Ahmadi, I., Abou Nabout, N., Skiera, B., Maleki, E. & Fladenhofer, J., 1 Mar 2024, In: International Journal of Research in Marketing. 41, 1, p. 24-40
Publication: Scientific journal › Journal article › peer-review

Open Access

1 Finished
1 Not started
1 Active

Detecting and quantifying false claims
Grzadziel, A. (PI - Project head)
1/02/23 → …
Project: Internal projects
Assistent/innen-Kleinprojekt 2024: "Exploring Prosocial Behavior in Charity Live Streaming: Analyzing Engagement and Motivation "
Dündar, U. (PI - Project head)
Project: Internal projects
Data in Real-Time Online Advertising
Abou Nabout, N. (PI - Project head) & Hoppe, B. (Researcher)
1/01/15 → 31/12/16
Project: Research funding

Getting the Pace Right: When Are Simple Heuristics in Real-Time Bidding Profitable?
Dündar, U. (Speaker), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)
15 Nov 2024
Activity: Talk or presentation › Science to professionals/public
Finding the Right Pace: A New Pacing Heuristic in Real-Time Bidding for Online Display Advertising
Dündar, U. (Speaker) & Abou Nabout, N. (Contributor)
27 Jun 2024 → 29 Jun 2024
Activity: Talk or presentation › Science to science
The Role of Crowd Engagement in Seeding Campaigns
Phieler, U. (Speaker) & Dost, F. (Speaker)
27 Jun 2024 → 29 Jun 2024
Activity: Talk or presentation › Science to science