Institute for Interactive Marketing and Social Media

Activities

Activities per year 2010 2016 2017 2018 2019 2024

• 69 Science to science
• 11 Journal article peer-review
• 10 Appointment committee
• 9 Participation in conference/workshop/congress
• 44 More
  • 9 Science to professionals/public
  • 6 University self-administration, Cooperation manager
  • 5 Conference peer-review
  • 5 Habilitation committee
  • 4 Member of Editorial Board
  • 4 Other scientific work
  • 3 Funding proposal peer-review
  • 2 Organisation of research seminar
  • 2 Organisation of other events
  • 2 Mentoring
  • 1 Organisation of conference/workshop/congress
  • 1 Research and teaching visits

Activities per year

Search results

• Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review

  Schröder, N. (Speaker)

  28 May 2019 → 30 May 2019

  Activity: Talk or presentation › Science to science

• How access-based media consumption affects marketing elasticities.

  Wlömert, N. (Contributor), Papies, D. (Contributor), Clement, M. (Contributor) & Spann, M. (Contributor)

  27 May 2019 → 1 Jun 2019

  Activity: Talk or presentation › Science to science

• Vienna University of Economics and Business (Organisational unit)

  Abou Nabout, N. (Member)

  2019

  Activity: Membership/function › Appointment committee

• University of Münster (External organisation)

  Abou Nabout, N. (Member)

  2019

  Activity: Membership/function › Appointment committee

• International Journal of Research in Marketing (Journal)

  Abou Nabout, N. (Member of editorial board)

  2019 → …

  Activity: Editorial work and peer-review › Member of Editorial Board

• Vienna University of Economics and Business (Organisational unit)

  Abou Nabout, N. (Member)

  2019 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• SALTY Konferenz

  Abou Nabout, N. (Organiser)

  2019

  Activity: Event participation/organisation › Organisation of conference/workshop/congress

• Gutachterin Studiengang

  Abou Nabout, N. (Other)

  2019

  Activity: Other scientific work

• Vienna University of Economics and Business (Organisational unit)

  Abou Nabout, N. (Member)

  2019

  Activity: Membership/function › Appointment committee

• Research seminar series

  Abou Nabout, N. (Organiser)

  2019 → …

  Activity: Event participation/organisation › Organisation of research seminar

• Journal of Marketing (Journal)

  Abou Nabout, N. (Reviewer)

  2019 → …

  Activity: Editorial work and peer-review › Journal article peer-review

• How Access-based Media Consumption Affects Marketing Elasticities

  Wlömert, N. (Contributor), Papies, D. (Contributor), Clement, M. (Contributor) & Spann, M. (Contributor)

  3 Dec 2018 → 5 Dec 2018

  Activity: Talk or presentation › Science to science

• How SMC Characteristics Drive Firm Created Word of Mouth and Sales

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Less is more: Effect of ad clutter in online display advertising

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Online Content Monetization: How Paywalls Affect Human Brand Success

  Wlömert, N. (Contributor), Hotz-Behofsits, C. (Contributor) & Abou Nabout, N. (Contributor)

  13 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Online Content Monetization: The Effect of Paywalls on Influencer’ Success

  Hotz-Behofsits, C. (Contributor), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  30 May 2018

  Activity: Talk or presentation › Science to science

• How SMC Characteristics Drive Firm Created Word of Mouth and Sales

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• Less is more: Effect of ad clutter in online display advertising

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• Integrating Seeded Marketing Campaigns Into The Marketing Plan

  Phieler, U. (Contributor), Dost, F. (Speaker), Haenlein, M. (Contributor) & Libai, B. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  27 May 2018 → 29 May 2018

  Activity: Talk or presentation › Science to science

• The Risk of Programmatic Advertising: Website Quality Effects

  Abou Nabout, N. (Speaker)

  25 Jan 2018

  Activity: Talk or presentation › Science to professionals/public

• EMAC

  Sengo Furtado, F. (Participant)

  2018

  Activity: Event participation/organisation › Participation in conference/workshop/congress

• Columbia Business School

  Sengo Furtado, F. (other)

  2018

  Activity: Research and teaching visit (outgoing) › Research and teaching visits

• Basic and Advanced Multilevel Modeling with R and Stan

  Sengo Furtado, F. (Other)

  2018

  Activity: Other scientific work

• Vienna University of Economics and Business (Organisational unit)

  Abou Nabout, N. (Member)

  2018

  Activity: Membership/function › Habilitation committee

• Bocconi University (External organisation)

  Abou Nabout, N. (Member)

  2018

  Activity: Membership/function › Appointment committee

• How Paywalls affect Human Brand Success

  Wlömert, N. (Contributor), Hotz-Behofsits, C. (Contributor) & Abou Nabout, N. (Contributor)

  4 Dec 2017 → 6 Dec 2017

  Activity: Talk or presentation › Science to science

• The Reduced Customer Revenue of TV-Induced Online Shoppers.

  Abou Nabout, N. (Speaker)

  28 Jul 2017

  Activity: Talk or presentation › Science to professionals/public

• The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• Online Content Monetization: The Effect of Paywalls on Influencer¿ Success

  Hotz-Behofsits, C. (Contributor), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• Why Advertisers Should Not Target Narrow Audiences

  Maleki, E. (Contributor), Ahmadi, I. (Contributor), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• Disclosing information about ad placements in online display advertising: The effect on demand and price

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models

  Schröder, N. (Contributor), Falke, A. (Contributor), Hruschka, H. (Contributor) & Reutterer, T. (Contributor)

  28 May 2017 → 31 May 2017

  Activity: Talk or presentation › Science to science

• The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  23 May 2017 → 26 May 2017

  Activity: Talk or presentation › Science to science

• Disclosing information about ad placements in online display advertising: The effect on demand and price

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  23 May 2017 → 26 May 2017

  Activity: Talk or presentation › Science to science

• Disclosing information about ad placements in online display advertising: The effect on demand and price

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  22 May 2017 → 23 May 2017

  Activity: Talk or presentation › Science to science

• Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation

  Schröder, N. (Contributor), Falke, A. (Contributor), Hruschka, H. (Contributor) & Reutterer, T. (Contributor)

  23 Apr 2017 → 27 Apr 2017

  Activity: Talk or presentation › Science to science

• The Reduced Customer Revenue of TV-Induced Online Shoppers

  Abou Nabout, N. (Speaker)

  14 Mar 2017

  Activity: Talk or presentation › Science to professionals/public

• Netherlands Organisation for Scientific Research

  Abou Nabout, N. (Consultant)

  2017 → …

  Activity: Review activities and consultancy › Funding proposal peer-review

• WU matters. WU talks. Influencer Marketing

  Abou Nabout, N. (Organiser)

  2017

  Activity: Event participation/organisation › Organisation of other events

• Psychoco

  Sengo Furtado, F. (Participant)

  2017

  Activity: Event participation/organisation › Participation in conference/workshop/congress

• Production and Operations Management (Journal)

  Abou Nabout, N. (Reviewer)

  2017 → …

  Activity: Editorial work and peer-review › Journal article peer-review

• Journal of Marketing Behavior (Journal)

  Abou Nabout, N. (Reviewer)

  2017 → …

  Activity: Editorial work and peer-review › Journal article peer-review

• WU4YOU’s scholarship program

  Abou Nabout, N. (Mentor)

  2017

  Activity: Review activities and consultancy › Mentoring

• Vienna University of Economics and Business (Organisational unit)

  Abou Nabout, N. (Member)

  2017

  Activity: Membership/function › Appointment committee

• International Journal of Research in Marketing (Journal)

  Abou Nabout, N. (Reviewer)

  2017 → …

  Activity: Editorial work and peer-review › Journal article peer-review

• Verein für Socialpolitik 2017

  Abou Nabout, N. (Consultant)

  2017 → …

  Activity: Review activities and consultancy › Conference peer-review

• EMAC Regional Conference 2017

  Abou Nabout, N. (Consultant)

  2017 → …

  Activity: Review activities and consultancy › Conference peer-review