Institute for Interactive Marketing and Social Media

Activities

Activities per year 2010 2016 2017 2018 2019 2024

• 69 Science to science
• 11 Journal article peer-review
• 10 Appointment committee
• 9 Participation in conference/workshop/congress
• 44 More
  • 9 Science to professionals/public
  • 6 University self-administration, Cooperation manager
  • 5 Conference peer-review
  • 5 Habilitation committee
  • 4 Member of Editorial Board
  • 4 Other scientific work
  • 3 Funding proposal peer-review
  • 2 Organisation of research seminar
  • 2 Organisation of other events
  • 2 Mentoring
  • 1 Organisation of conference/workshop/congress
  • 1 Research and teaching visits

Activities per year

Search results

• The Role of Crowd Engagement in Seeding Campaigns

  Phieler, U. (Speaker) & Dost, F. (Speaker)

  27 Jun 2024 → 29 Jun 2024

  Activity: Talk or presentation › Science to science

• Finding the Right Pace: A New Pacing Heuristic in Real-Time Bidding for Online Display Advertising

  Dündar, U. (Speaker) & Abou Nabout, N. (Contributor)

  27 Jun 2024 → 29 Jun 2024

  Activity: Talk or presentation › Science to science

• Finding the Right Pace: A New Pacing Heuristic in Real-Time Bidding for Online Display Advertising

  Dündar, U. (Speaker) & Abou Nabout, N. (Contributor)

  19 Jun 2024 → 21 Jun 2024

  Activity: Talk or presentation › Science to science

• Effects of the Introduction of a Digital Advertising Tax on Advertisers in Austria

  Acun, I. (Speaker)

  16 Jun 2024 → 21 Jun 2024

  Activity: Talk or presentation › Science to science

• How Consistency in Social Corporate Advocacy Affects Brands’ Social Media Engagement & Reputation

  Phieler, U. (Speaker)

  11 Jun 2024

  Activity: Talk or presentation › Science to science

• The Dual Role of Crowd Engagement in Seeded Marketing Campaigns

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  30 May 2024

  Activity: Talk or presentation › Science to science

• Effects of the Introduction of a Digital Advertising Tax on Advertisers in Austria

  Acun, I. (Speaker)

  28 May 2024 → 31 May 2024

  Activity: Talk or presentation › Science to science

• Unraveling the Influence: Exploring the Role of User Generated Content in Customer Decision Making and Understanding its Relevance for Different Customer Segments

  Schröder, N. (Speaker), Schultz, C. D. (Contributor), Paetz, F. (Contributor), Grzadziel, A. (Speaker) & Clegg, M. (Contributor)

  10 May 2024 → 11 May 2024

  Activity: Talk or presentation › Science to science

• Does It Pay To Increase Nano-Influencers' Social Media Messages In Seeded Marketing Campaigns?

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  9 Jun 2023

  Activity: Talk or presentation › Science to science

• Pacing in Real-Time Bidding for Online Display Advertising

  Dündar, U. (Speaker), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)

  8 Jun 2023 → 10 Jun 2023

  Activity: Talk or presentation › Science to science

• Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-on-Investment

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  25 May 2023

  Activity: Talk or presentation › Science to science

• The Forgettable First Date: Long-term Effects of TV Advertising on Online Shopping Behavior

  Grzadziel, A. (Speaker) & Abou Nabout, N. (Contributor)

  21 May 2023

  Activity: Talk or presentation › Science to science

• How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, & Return-on-Investment

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  12 Feb 2023

  Activity: Talk or presentation › Science to science

• Natural Affect DEtection (NADE): Inferring emotional expression from text through emojis.

  Abou Nabout, N. (Speaker)

  12 Jan 2023

  Activity: Talk or presentation › Science to science

• Pacing in Real-Time Bidding for Online Display Advertising

  Dündar, U. (Contributor), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)

  12 Oct 2022 → 12 Nov 2022

  Activity: Talk or presentation › Science to science

• How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Engagement, Sales, and Return-on-Investment

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  26 Sept 2022

  Activity: Talk or presentation › Science to science

• Adverse Effects of TV Advertising on Online Shopping Behavior

  Grzadziel, A. (Contributor), Abou Nabout, N. (Contributor), Stange, M. (Contributor) & Funk, B. (Contributor)

  16 Jun 2022 → 18 Jun 2022

  Activity: Talk or presentation › Science to science

• Pacing in Real-Time Bidding for Online Display Advertising

  Dündar, U. (Contributor), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)

  16 Jun 2022 → 18 Jun 2022

  Activity: Talk or presentation › Science to science

• Pacing in Real-Time Bidding for Online Display Advertising

  Dündar, U. (Contributor), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)

  24 May 2022 → 27 May 2022

  Activity: Talk or presentation › Science to science

• Adverse Effects of TV Advertising on Online Shopping Behavior

  Grzadziel, A. (Contributor), Abou Nabout, N. (Contributor), Stange, M. (Contributor) & Funk, B. (Contributor)

  24 May 2022 → 27 May 2022

  Activity: Talk or presentation › Science to science

• Natural Affect Detection (NADE): Inferring emotional expression from text through emojis

  Hotz-Behofsits, C. (Speaker), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  2022

  Activity: Talk or presentation › Science to science

• NADE: Natural Affect Detection

  Hotz-Behofsits, C. (Speaker), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  25 May 2021 → 28 May 2021

  Activity: Talk or presentation › Science to science

• More than a Feeling: The Relevance and Versatility of Emotions on Social Media

  Hotz-Behofsits, C. (Contributor), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  12 Jun 2020

  Activity: Talk or presentation › Science to science

• Is Streaming Killing the Superstar?

  Hotz-Behofsits, C. (Contributor), Wlömert, N. (Contributor) & Muller, E. (Contributor)

  4 Feb 2020

  Activity: Talk or presentation › Science to science

• Up Next: How Playlists Affect Music Consumption on Online Streaming Services

  Wlömert, N. (Contributor), Papies, D. (Contributor) & van Heerde, H. (Contributor)

  3 Feb 2020 → 4 Feb 2020

  Activity: Talk or presentation › Science to science

• Monetary Consequences of User Generated Content Platforms for Content Industries - Evidence from Video Music Streaming Services.

  Wlömert, N. (Contributor), Papies, D. (Contributor), Clement, M. (Contributor) & Spann, M. (Contributor)

  20 Jun 2019 → 22 Jun 2019

  Activity: Talk or presentation › Science to science

• Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review

  Schröder, N. (Speaker)

  28 May 2019 → 30 May 2019

  Activity: Talk or presentation › Science to science

• How access-based media consumption affects marketing elasticities.

  Wlömert, N. (Contributor), Papies, D. (Contributor), Clement, M. (Contributor) & Spann, M. (Contributor)

  27 May 2019 → 1 Jun 2019

  Activity: Talk or presentation › Science to science

• How Access-based Media Consumption Affects Marketing Elasticities

  Wlömert, N. (Contributor), Papies, D. (Contributor), Clement, M. (Contributor) & Spann, M. (Contributor)

  3 Dec 2018 → 5 Dec 2018

  Activity: Talk or presentation › Science to science

• How SMC Characteristics Drive Firm Created Word of Mouth and Sales

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Less is more: Effect of ad clutter in online display advertising

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  14 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Online Content Monetization: How Paywalls Affect Human Brand Success

  Wlömert, N. (Contributor), Hotz-Behofsits, C. (Contributor) & Abou Nabout, N. (Contributor)

  13 Jun 2018 → 16 Jun 2018

  Activity: Talk or presentation › Science to science

• Online Content Monetization: The Effect of Paywalls on Influencer’ Success

  Hotz-Behofsits, C. (Contributor), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  30 May 2018

  Activity: Talk or presentation › Science to science

• How SMC Characteristics Drive Firm Created Word of Mouth and Sales

  Phieler, U. (Speaker) & Dost, F. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• Less is more: Effect of ad clutter in online display advertising

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• Integrating Seeded Marketing Campaigns Into The Marketing Plan

  Phieler, U. (Contributor), Dost, F. (Speaker), Haenlein, M. (Contributor) & Libai, B. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  27 May 2018 → 29 May 2018

  Activity: Talk or presentation › Science to science

• How Paywalls affect Human Brand Success

  Wlömert, N. (Contributor), Hotz-Behofsits, C. (Contributor) & Abou Nabout, N. (Contributor)

  4 Dec 2017 → 6 Dec 2017

  Activity: Talk or presentation › Science to science

• The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• Why Advertisers Should Not Target Narrow Audiences

  Maleki, E. (Contributor), Ahmadi, I. (Contributor), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• Disclosing information about ad placements in online display advertising: The effect on demand and price

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• Online Content Monetization: The Effect of Paywalls on Influencer¿ Success

  Hotz-Behofsits, C. (Contributor), Wlömert, N. (Contributor) & Abou Nabout, N. (Contributor)

  7 Jun 2017 → 10 Jun 2017

  Activity: Talk or presentation › Science to science

• The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models

  Schröder, N. (Contributor), Falke, A. (Contributor), Hruschka, H. (Contributor) & Reutterer, T. (Contributor)

  28 May 2017 → 31 May 2017

  Activity: Talk or presentation › Science to science

• The Impact of Display Ad Viewability on Advertising Effectiveness

  Uhl, C. (Contributor), Miller, K. (Contributor) & Abou Nabout, N. (Contributor)

  23 May 2017 → 26 May 2017

  Activity: Talk or presentation › Science to science

• Disclosing information about ad placements in online display advertising: The effect on demand and price

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  23 May 2017 → 26 May 2017

  Activity: Talk or presentation › Science to science

• Disclosing information about ad placements in online display advertising: The effect on demand and price

  Ada, S. (Contributor) & Abou Nabout, N. (Contributor)

  22 May 2017 → 23 May 2017

  Activity: Talk or presentation › Science to science

• Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation

  Schröder, N. (Contributor), Falke, A. (Contributor), Hruschka, H. (Contributor) & Reutterer, T. (Contributor)

  23 Apr 2017 → 27 Apr 2017

  Activity: Talk or presentation › Science to science

• On-demand Streaming Services and Music Industry Revenues ¿ Insights from Spotify¿s Market Entry

  Wlömert, N. (Speaker)

  27 Sept 2016 → 29 Sept 2016

  Activity: Talk or presentation › Science to science