Institute for Interactive Marketing and Social Media

2025

Natural Affect DEtection (Nade): Using Emojis to Infer Emotions from Text

Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 2025, (Accepted/In press) In: Journal of Marketing.

Publication: Scientific journal › Journal article › peer-review

2024

Effects of the Introduction of a Digital Advertising Tax on Advertisers in Austria

Acun, I. & Abou Nabout, N., 2024.

Publication: Contribution to conference › Conference paper

Overwhelming targeting options: Selecting audience segments for online advertising

Ahmadi, I., Abou Nabout, N., Skiera, B., Maleki, E. & Fladenhofer, J., 1 Mar 2024, In: International Journal of Research in Marketing. 41, 1, p. 24-40

Publication: Scientific journal › Journal article › peer-review

Open Access

2023

Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment

Phieler, U. & Dost, F., 2023.

Publication: Contribution to conference › Conference paper

How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment

Phieler, U. & Dost, F., 2023, 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. Umashankar, N. & Lisjak, M. (eds.). Chicago: American Marketing Association, p. 194-196 (AMA Educators' Proceedings, Vol. 34).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Open Access

The moderating role of goal orientation on the effect of viewability on ad effectiveness

Acun, F. I., Abou Nabout, N. & Miller, K., 2023, Proceedings of the 52nd EMAC Annual Conference: Odense, Denmark, May 24, 2023. European Marketing Academy (EMAC), 114338. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

2022

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Ada, S., Abou Nabout, N. & McDonnell Feit, E., 2022, In: Journal of Marketing Research. 59, 5, p. 1040-1058

Publication: Scientific journal › Journal article › peer-review

Open Access

2021

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

Shehu, E., Abou Nabout, N. & Clement, M., 2021, In: International Journal of Research in Marketing. 38, 3, p. 663 - 677

Publication: Scientific journal › Journal article › peer-review

2020

A Comparative Sectoral Analysis of Industry 4.0 Readiness Levels of Turkish SMEs

Emir, O., Gergin, Z., Üney-Yüksektepe, F., Dündar, U., Gencyilmaz, M. G. & Cavdarli, A. I., 2020, In: Lecture Notes in Mechanical Engineering. p. 251 - 263

Publication: Scientific journal › Journal article › peer-review

A Decision Support Tool for Classification of Turkish SMEs’ Industry 4.0 Score Levels

Dündar, U., Üney-Yüksektepe, F., Gergin, Z., Emir, O., Gencyilmaz, M. G. & Cavdarli, A. I., 2020, In: Lecture Notes in Mechanical Engineering. p. 264 - 276

Publication: Scientific journal › Journal article › peer-review

Brand Safety Probleme und Programmatic Advertising.

Shehu, E., Abou Nabout, N. & Clement, M., 31 Jan 2020, d3con UPDATE.

Publication: Popular science articles (i.e. magazines) › Popular science article

Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards

Abou Nabout, N. & Ada, S., 2020, The Routledge Companion to Strategic Marketing. Bodo B. Schlegelmilch, Russell S. Winer (ed.). New York: Routledge, p. 449 - 465

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Trust, loneliness and age: similarities and differences between younger and older adults in an economic trust game.

Grzadziel, A., 2020

Publication: Thesis › Master's thesis

2019

International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy

Wlömert, N. & Papies, D., 2019, In: International Journal of Research in Marketing. 36, 3, p. 400 - 419

Publication: Scientific journal › Journal article › peer-review

Item Roles Explored in a Modified P300-Based CTP Concealed Information Test

Lukács, G., Grzadziel, A., Kempkes, M. & Ansorge, U., 2019, In: Applied Psychophysiology Biofeedback. 44, p. 195 - 209

Publication: Scientific journal › Journal article › peer-review

Open Access

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods

Dost, F., Phieler, U., Haenlein, M. & Libai, B., 2019, In: Journal of Marketing. 83, 2

Publication: Scientific journal › Journal article › peer-review

Systemic Immune-Inflammation Index (SII) Predicts Poor Survival in Pancreatic Cancer Patients Undergoing Resection

Jomrich, G., Gruber, E. S., Winkler, D., Hollenstein, M., Gnant, M., Sahora, K. & Schindl, M., 2019, In: Journal of Gastrointestinal Surgery.

Publication: Scientific journal › Journal article › peer-review

Open Access

File

52 Downloads (Pure)

2018

Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen

Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 31 May 2018, transfer - Werbeforschung und Praxis.

Publication: Popular science articles (i.e. magazines) › Popular science article

MK2 and ETV1 Are Prognostic Factors in Esophageal Adenocarcinomas

Jomrich, G., Maroske, F., Stieger, J., Preusser, M., Ilhan-Mutlu, A., Winkler, D., Kristo, I., Paireder, M. & Schoppmann, S. F., 2018, In: Journal of Cancer. 9, 3, p. 460 - 468

Publication: Scientific journal › Journal article › peer-review

Open Access

File

23 Downloads (Pure)

Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct

Wlömert, N., Pellenwessel, D., Fox, J.-P. & Clement, M., 2018, In: Journal of Survey Statistics and Methodology.

Publication: Scientific journal › Journal article › peer-review

Predicting crypto-currencies using sparse non-Gaussian state space models

Hotz-Behofsits, C., Huber, F. & Zörner, T., 2018, In: Journal of Forecasting. 37, 6, p. 627 - 640

Publication: Scientific journal › Journal article › peer-review

Open Access

File

57 Downloads (Pure)

Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign

Dost, F. & Phieler, U., 2018, ICIS Proceedings 2018. AIS (ed.). San Francisco, California, USA, p. 1 - 17

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

2017

Comparing alternatives to account for unobserved heterogeneity in direct marketing models

Schröder, N. & Hruschka, H., 2017, In: Decision Support Systems (DSS). 103, p. 24 - 33

Publication: Scientific journal › Journal article › peer-review

Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases

Schröder, N., 2017, In: Journal of Research and Management. 39, 2, p. 27 - 37

Publication: Scientific journal › Journal article › peer-review

Open Access

File

46 Downloads (Pure)

2016

Investigating the effects of mailing variables and endogeneity on mailing decisions

Schröder, N. & Hruschka, H., 2016, In: European Journal of Operational Research (EJOR). 250, 2, p. 579 - 589

Publication: Scientific journal › Journal article › peer-review

On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry

Wlömert, N. & Papies, D., 2016, In: International Journal of Research in Marketing. 33, 2, p. 314 - 327

Publication: Scientific journal › Journal article › peer-review

Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs

Wlömert, N. & Eggers, F., 2016, In: Marketing Letters. 27, 1, p. 195 - 210

Publication: Scientific journal › Journal article › peer-review

2015

A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns

Abou Nabout, N., 2015, In: European Journal of Marketing. 49, 5/6, p. 668 - 691

Publication: Scientific journal › Journal article › peer-review

File

139 Downloads (Pure)

Insitut für Interactive Marketing & Social Media

Abou Nabout, N., 31 Mar 2015, transfer - Werbeforschung und Praxis.

Publication: Popular science articles (i.e. magazines) › Popular science article

2014

Echtzeithandel von Werbung im Real-Time-Advertising

Hristev, S. & Abou Nabout, N., 2014, Deutscher Dialogmarketing Verband e. V.. Dialogmarketing Perspektiven 2013/2014: Tagungsband 8. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (ed.). Wiesbaden: Springer, p. 243 - 260

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Empirical Generalizations in Search Engine Advertising

Abou Nabout, N., Lillienthal, M. & Skiera, B., 2014, In: Journal of Retailing. 90, 2, p. 206 - 216

Publication: Scientific journal › Journal article › peer-review

Information Technology and Online Content Distribution: Empirical Investigations and Implications for the Marketing of Entertainment Products

Wlömert, N., 2014

Publication: Thesis › Doctoral thesis

2013

2012

2011

Music for Free? How Free Ad-funded Downloads Affect Consumer Choice

Papies, D., Eggers, F. & Wlömert, N., 2011, In: Journal of the Academy of Marketing Science. 39, 5, p. 777 - 794

Publication: Scientific journal › Journal article › peer-review

Institute for Interactive Marketing and Social Media

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