Institute for Interactive Marketing and Social Media

Publications

Research output per year 2011 2012 2013 2014 2016 2018 2019 2020 2023 2025

• 25 Journal article
• 6 Popular science article
• 4 Chapter in edited volume
• 2 Contribution to conference proceedings
• 5 More
  • 2 Conference paper
  • 2 Doctoral thesis
  • 1 Master's thesis

Research output per year

Research output per year

Search results

• 2024

  Effects of the Introduction of a Digital Advertising Tax on Advertisers in Austria

  Acun, I. & Abou Nabout, N., 2024.

  Publication: Contribution to conference › Conference paper

• 2023

  Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment

  Phieler, U. & Dost, F., 2023.

  Publication: Contribution to conference › Conference paper