Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
Publications
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Activist Brand Perception: Conceptualization, Scale Development and Validation
Saracevic, S. & Schlegelmilch, B. B., 2024, In: Journal of Business Research. 180, 114732.Publication: Scientific journal › Journal article › peer-review
Open Access -
Do you want to enrich consumers' experience? Let them negotiate
Ramón-Jerónimo, M. Á., Makri, K., Stoettinger, B. & Smith, B., 27 Aug 2024, In: RAE Revista de Administracao de Empresas. 64, 6Publication: Scientific journal › Journal article › peer-review
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Enhancing Legitimacy: A Pathway to Strategy Renewal of Business Schools
Schlegelmilch, B. B., 25 Jul 2024, (E-pub ahead of print) In: Journal of Marketing Education. p. 1 11 p.Publication: Scientific journal › Journal article › peer-review
Open Access
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Scale Development: Consumers' Perception of Corporate Social Responsibility
Öberseder, M.
1/06/10 → …
Project: Research funding
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The effect of product-harm crisis on purchase intent
Haas-Kotzegger, U. (PI - Project head)
1/02/10 → …
Project: Research funding
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Business Studies Doctoral Student Exchange and Qualitative Research Workshop
Lüdicke, M. (PI - Project head)
1/03/24 → 30/06/24
Project: Research funding
Activities
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Who is responsible for Saving the World?
Polsa, P. (Speaker), Penz, E. (Speaker) & Lüdicke, M. (Contributor)
17 Jun 2024 → 20 Jun 2024Activity: Talk or presentation › Science to science
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Shaping the Teaching of International Business: Exploring the Impact of AI and the Metaverse
Schlegelmilch, B. B. (Speaker)
5 Dec 2023 → 9 Dec 2023Activity: Talk or presentation › Science to science
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The Past, Present and Future of Business Education
Schlegelmilch, B. B. (Speaker)
25 Oct 2023 → 27 Oct 2023Activity: Talk or presentation › Science to science