Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
Publications
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Community Garden Without A Sense Of Community? An Investigation Of Consumer Movements Exemplarily Undertaken In Community Gardens
Penz, E., Hofmann, E. & Hartl, B., Jul 2023.Publication: Contribution to conference › Conference poster
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EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
Freudenreich, T. & Penz, E., 2023.Publication: Contribution to conference › Conference paper
Open Access -
Exhibition Event Evaluation Revisited: An Individual Value Approach
Mitchell, V-W., Makri, A., Schlegelmilch, B. B. & Blaha, P., 2023, In: Event Management. 27, 1, p. 107-125 19 p.Publication: Scientific journal › Journal article › peer-review
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Scale Development: Consumers' Perception of Corporate Social Responsibility
Öberseder, M.
1/06/10 → …
Project: Research funding
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Interactive Consensus-based Development of a Copyright Model Act
Appl, C., Penz, E. & Homar, P.
15/07/17 → 30/06/19
Project: Research funding
Activities
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EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
Thomas Freudenreich (Speaker) & Elfriede Penz (Contributor)
20 Jul 2023 → 23 Jul 2023Activity: Talk or presentation › Science to science
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Pressure Points in Developing Innovative Business School Strategies
Bodo B. Schlegelmilch (Speaker)
21 Sept 2022 → 23 Sept 2022Activity: Talk or presentation › Science to science
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The Future of Management Education: Implications for Business Schools
Bodo B. Schlegelmilch (Speaker)
18 Jul 2022Activity: Talk or presentation › Science to science